Chloe Brooke
UX & Interaction Designer
cmbroke26@gmail.com
I design digital experiences that are accessible, considered, and genuinely useful. My background spans UX research, interaction design, content design, and web build — with a strong foundation in GDS service design principles and hands-on accessibility practice. I care about the user behind every screen.
Wireframing and Prototyping
GDS Service Design Principles
Copywriting
Content Design
UX Research and Discovery
Working Knowledge of HTML/CSS/JavaScript
WCAG Accessibility
Figma and Adobe XD Experience
SEO
Featured Work
UX, Interaction Design & Digital Build
End-to-end projects spanning discovery, UX design, accessibility review, and build. For charities, small businesses, and community organisations.
Serve Africa—Squarespace Build & Donation Journey
Charity Web—Serve Africa, Uganda
The Challenge
Serve Africa needed a digital presence that communicated nearly two decades of work in northern Uganda—and made it easy for visitors to donate and get involved. The client had an existing logo with multiple colours, which required careful interpretation to build a coherent visual system that felt credible and warm.
UX Approach
I audited the existing logo's colour palette and selected the subset that worked best together for digital use, establishing typography and a colour hierarchy that would hold across all pages. The information architecture prioritised the donation journey and the three core pillars—Education, Healthcare, and Future—keeping navigation simple and the primary CTA clearly visible above the fold. Accessibility was checked throughout; the warm orange and teal palette required careful contrast validation across text and background combinations.
OUTCOME
A fully live, paid project — still active. Primary goal of digital presence and donation capability achieved. The site structure gives the organisation a clear content framework to grow into as their work expands.
Pawz and Tails—UX, Build & Conversion Optimisation
Small Business Web—Pawz and Tails
The Challenge
Emily was growing a dog training and pet sitting business and needed her first professional digital presence—one that would build trust with local pet owners and convert visitors into enquiries and bookings.
UX and Design Approach
I began by identifying the primary user: local dog owners searching for a trainer they could trust with their pet. The key insight was that users needed to see Emily at work and feel confident in her before booking. This drove the decision to lead with high-quality action photography, weave in social proof (client testimonials) throughout the page, and design a consistent ‘Book A Consultation’ CTA—a deliberate softening of the conversion path that acknowledges users often want a conversation before committing. I adapted Emily's existing logo for digital use (resizing and optimising for all screen sizes), wrote and edited all copy based on discovery conversations, and implemented local SEO throughout to support organic search visibility in her area. The site was fully optimised for mobile and passed all accessibility checks.
OUTCOME
Emily reported strong traction and consistent feedback on the site's professional feel. Bookings increased through the site, with visitors commenting on how credible and approachable it felt—validating the trust-led design approach.
Da Vinci Deli—Shopify Build & Product UX
E-commerce—Da Vinci Italian Deli
The Brief
Da Vinci Deli—a much-loved Italian delicatessen in Bath, established since 2000—needed a full e-commerce build that reflected the warmth and quality of the in-store experience, while making it easy for customers to browse and order products online.
Approach
Built from scratch on Shopify, this project involved full product uploading and description writing alongside the site design—creating a coherent shopping experience across ten product categories. The visual system translates the brand's Italian heritage into a digital context: warm neutrals, gold typography, and a layout that prioritises product discovery. Key UX decisions included surfacing opening times and click-and-collect prominently, and ensuring the announcement bar communicated the most time-sensitive information immediately on load.
UX & Content
Some portfolio work no longer available
Stabal Media—UX, Conversion & Email Optimisation
Visual assets from this role were lost when Stabal went into liquidation. The work itself—and what it taught me about user behaviour—is documented here.
The Role
Marketing Specialist
Stabal was a startup-to-scale-up media platform serving clients across education, charities, and media production. Working within a small, fully remote team, I was responsible for email marketing, landing page UX, and audience journey design.
One significant project was an accessibility audit of the When in Culture sub-brand—a platform targeting international students. I identified that key information was buried below the fold, copy lacked the clarity needed for non-native English speakers, and the payment plan UI created friction at the point of conversion.
I redesigned the sign-up journey, reworked the logged-in/logged-out state distinction, improved the Vimeo integration to remove breaks in the user flow, and applied plain English principles throughout. I used heatmap data to understand where users were dropping off and A/B tested copy and layout changes to validate improvements.
35% Open Rate
Average email open rate—above industry benchmark
4-5% CTR
Click-through rate across segmented campaigns. Measuring higher than Ed-tech industry benchmark
A/B Tests
Continuous testing across audience segments, subject lines, and content hierarchy—with weekly analysis to inform the next iteration
Bath Festivals—Marketing & Campaign Design
Campaign and Content Design
As sole marketer across both The Bath Festival and Bath Children's Literature Festival, I owned the full campaign strategy—from email and social to brochure production and a redesigned membership scheme.
Scope
I joined Bath Festivals at a point where most of the original team had left, inheriting minimal brand guidelines and building the content and visual direction largely from scratch. I designed all social posts and email campaigns within the brand's core colour system, wrote all copy including subject lines and blog posts, and managed the full supporter journey from awareness through to booking and post-event engagement.
Pay it Foward Scheme
I redesigned and relaunched the Pay It Forward scheme—an existing initiative that had become dated and was only reaching older, wealthier donors as a patron membership scheme. I rebuilt the campaign from the ground up: new messaging, a new digital journey, segmented email flows, and social content that reframed the scheme around shared access to culture rather than charity. The result was a new, younger donor demographic, increased accessibility for underrepresented audiences, and a sustainable new income stream.
Email Performance
All email campaigns were built and sent via Mailchimp. Subject lines, copy, layout, and segmentation were mine throughout. Campaigns consistently achieved above-industry-average open and click-through rates. Ticket sales and donations both increased year-on-year during my tenure.
Let’s Work Together
I'm currently looking for junior UX and interaction design roles. I'd love to hear about opportunities that put users at the centre.
cmbrooke26@gmail.com